Netflix teamed up with Sir David Attenborough to create their first production with him. Yep, they had me at Attenborough too.

The brief was to educate people in ways they can help the environment from leveraging concepts from the series (with a secondary target of promoting the series)

My copywriter and I came up with a food concept, we discovered it was the strongest way individuals can contribute to reducing our carbon footprints and was heavily talked about in the series. So we came up with Our Planet: You Kitchen.

By picking three of the biggest changes we can make to our food (Sugar, beef and palm oil) we created social videos using footage from the series and our own kitchen shoot. In each video we tell a story of how you can change your food habits to better the environment.

A full day of shooting in a professional kitchen prove tough work to get all footage captured but very satisfying to be promoting something positive that could make a real impact.

Client: Netflix

Agency: We Are Social

Role: Creative concept